Saturday, March 19, 2011

Marketing Granite Countertops Online

Marketing companies solicit my client all the time. They tell them.. generate 5-800% more traffic from organic. Never Pay Per Click again. Oh and 80% of results come from organic results. Well My research says different. (other niche markets these numbers may be true) but for the Granite market this is not the case.

One of our clients that has been with us from 2008 has top ten placement for 100's of keyword combination. and the traffic that we generate now 3 years later from this is significant. Actually it represents 2/3's of the traffic to the site. here is the rubb.. the bounce rate is higher from Organic listings (indication of less targeted visitor) and these visits are from all over the world. This is a local granite fabricator looking for business within the local market(s). (indication of less targeted visitor) So for the local business (Looking for customers within a target radius) Organic SEO will drive numbers to a website but this is intrisically flawed since being #1 for granite countertops in google will drive traffic but the majority will be outside a designated market.

We focus on Local Online Marketing for the granite fabricator. Our Organic SEO strategy is to have you ranked high for tested keywords that actually produce results in your market in conjunction with local keywords triggers such as city state county acronyms and phrases. This ensures more quality in the customer visiting your website will actually buy from you.

How do we know what these words are? We have been marketing Granite Countertops all over the country and have mined some of the best converting keywords. We also launch these keywords in your market to ensure that they drive business. This also drives business from day one.

Lets ask this question.. why is the focus on the first page of search ans specifically the first page of Google. Because the results are so good that the user looking for a product or service does not have to go any further. This is not due to the organic results - as you may have heard all the buzz about quality updates. Its about the advertisers and the ability to target offers to the local market and the the local business. the rules that 80% click on organic or the more intelligent people click on the organic is just not true anymore. THe advertising in the sponsored ad area is actually becoming better quality than the organic results because more pople are clicking on them. Why.. Because of the organic search spammers are killing organic but placing the wrong businesses at the top of search.

More About why PPC is important. The message - I can put a strategic message in front of searchers that produces clicks and with the right budget factors i can put you above the organic results in the top 3 spots. This is not trivial it points to relevance, quality and you prominence in the local market. Then I take this searcher to a website that communicates the value proposition that the Ad emphasized. Then we back this up with the quality and values of you business and provide content to support that. We have a clear call to action and multiple ways for the customer to contact you. All forms of communication are tracked so that we can measure the response. This is a highly targeted customer from your target market, we have given them a call to action that they click on, we have taken them to a site designed to shorten the sale by providing many detail on how the purchase process works and we provide a clear form of communications.

We also measure the response. On your side we look at revenue from new sales and we have Return on investment. THIS IS SCALABLE! Now you are in control of your business.


So from the actual sales that we make and monitoring this traffic we can add to your Local SEO efforts to increase the quality of Organic Search results for your business.

At the end of the day ask any marketer this question... HOW MANY SALES AM I GOING TO RECEIVE. If they wont answer that questions then think twice.

Hint: I saw it today.. the organic results are going local on Google. I did a generic search for "granite countertops" and since I had a location set for my computer I saw local results in the organic listings, Not google places listings actual organic results.

Wednesday, March 16, 2011

Granite Countertops and the Google Panda Update

Did your website survive the panda Update? If not, You need to take a serious look at your website development and SEO partners and ASK WHY! The main reason for your drop was that they relied on article marketing to create back links to your site. This content they were creating was "junking" up the internet and Google dropped it.

Google dropped most of the article sites and "Local business site" such as merchantcircle.com and many others that had "spam like content"

Local Online Marketing for granite fabricators and all other markets is about diversification. It's about knowing where the fish are and fishing there. Creating false or poor content will eventually cause you to lose position. The best way to have top position is to actually do some work and create good content.

It Just so happens that many of our websites rose past many of our competitors to the top when the update happened. The reason for this is we are creating quality content and quality links. We are using marketing 101 techniques and we don't deploy any tactics that are considered spam. We use many other techniques that search engines find quality in but we are not going to list them here. Watch this video to see the kind of results you will see with us




If you would like a FREE consultation please feel free to contact us.

Thursday, March 10, 2011

Florida Granite Countertops Starting at $29.99 installed 5 Colors

Florida Granite Countertops Starting at $29.99 installed 5 Colors

5 Granite Countertop colors to choose from $29.99 per square ft.
Uba Tuba, Santa Cecilia Classic, Santa Cecilia Dark, Baltic Brown and Giallo Fiorito. (Price includes : Granite, 3 edge choices, fabrication and installation) This may be combined with other offers. Restrictions May Apply.

10+ Marble Countertop colors to choose from $29.99 per square ft.
(Price includes : Granite, 3 edge choices, fabrication and installation) This may be combined with other offers. Restrictions May Apply.

10+ Silestone� Quartz Countertop colors to choose from $29.99 per square ft. Colors: Beige Olimpo, Coral Troya, Diana Pearl, Grey Expo, Minerva Cream, Blanco City, Urban Cream, Mont Blanc, Red Eros, Rosa Grey (Price includes : Granite, 3 edge choices, fabrication and installation) This may be combined with other offers. Restrictions May Apply.

UNDERMOUNT SINK FREE! with purchase of 50 SqFt or more. Cannot be combined with other offers.

Installation & Fabrication $24.99 per square ft. Price for the Granite is not included. (Price includes : 3 edge choices, fabrication and installation) with purchase of 40 SqFt or more. Cannot be combined with other offers.Restrictions May Apply

Remnant From $20 sq ft, stone and fabrication, no installation. Remnants would only be viewed and ed at the fabrication warehouse.This may NOT be combined with other offers. First come first serve basis an. Restrictions May Apply.

Texas Granite Countertops 39.99 Free Lifetime Sealer + Free Unsermount Sink

Texas Granite Countertops 39.99 Free Lifetime Sealer + Free Unsermount Sink


14 Select Colors for $39.99 /sf Installed. FREE Life time Sealer + Free Under-mount Sink! WOW (Over $650 value)



FREE INSTALLATION, 6 Edge Choices Included, Always Free Estimates. Call Tom Today!

Coffee Brown, New Caledonia, Santa Cecilia, Tan Brown, Verde Butterfly, Almond Light, Brazilian Black, Juparana Boreal, Ming Gold, Moon Valley, Venetian Gold, Verde Agate, Verde Labrador, Verde Peacock,

Offer Subject to change without notice. Minimum 35 sq Ft for this offer.


14 Select Colors for $49.99 Per Square Foot Installed.

FREE INSTALLATION, 6 Edge Chices Included, Free Estimates

ABSOLUTE BLACK , AMBER FANTASY , AUTUMN LEAVES , COLUMBO GOLD , GIALLO VENIZIANO, JUPARANA COLUMBO , KASHMIR GOLD , KASHMIR WHITE , MADURI GOLD , TOPIC BROWN , TROPICAL GREEN , VIARA CLASSIC , VIOLETTA

Offer Subject to change without notice. Minimum 35 sq Ft for this offer


FREE In-Home Estimates

Granite Kitchen Countertop New Hampshire $34.99 Installed

Granite Kitchen Countertop New Hampshire $34.99 Installed

22 granite color choices
YOU CHOOSE
$34.99 /SF INSTALLED!*
PLUS: 6 Edge Choices



*Price reflects Estimate, 6 edge choices, PLUS INSTALLATION! This may not be combined with other offers. Cash or Check only at this /SF price. 38 SF Minimuim. Restrictions May Apply. Subject to change without notice.

24 (LEVEL 2) granite color choices
PLUS: 6 Edge Choices


*Price reflects Estimate, 6 edge choices, PLUS INSTALLATION! This may not be combined with other offers. Cash or Check only at this /SF price. 38 SF Minimuim. Restrictions May Apply. Subject to change without notice.

Many QUARTZ color choices
@ $47.99 INSTALLED!*
Plus 6 Edge Choices


Price reflects Estimate, 6 edge choices, PLUS INSTALLATION! This may not be combined with other offers. Cash or Check only at this /SF price. 38 SF Minimuim. Restrictions May Apply. Subject to change without notice.

Jacksonville Florida granite, marble and quartz countertops

QUALITY COUNTERTOPS FL Welcome to our collection of Premium Granites here in Florida at very affordable rates. Our Granites are a pie...