One of our clients that has been with us from 2008 has top ten placement for 100's of keyword combination. and the traffic that we generate now 3 years later from this is significant. Actually it represents 2/3's of the traffic to the site. here is the rubb.. the bounce rate is higher from Organic listings (indication of less targeted visitor) and these visits are from all over the world. This is a local granite fabricator looking for business within the local market(s). (indication of less targeted visitor) So for the local business (Looking for customers within a target radius) Organic SEO will drive numbers to a website but this is intrisically flawed since being #1 for granite countertops in google will drive traffic but the majority will be outside a designated market.
We focus on Local Online Marketing for the granite fabricator. Our Organic SEO strategy is to have you ranked high for tested keywords that actually produce results in your market in conjunction with local keywords triggers such as city state county acronyms and phrases. This ensures more quality in the customer visiting your website will actually buy from you.
How do we know what these words are? We have been marketing Granite Countertops all over the country and have mined some of the best converting keywords. We also launch these keywords in your market to ensure that they drive business. This also drives business from day one.
Lets ask this question.. why is the focus on the first page of search ans specifically the first page of Google. Because the results are so good that the user looking for a product or service does not have to go any further. This is not due to the organic results - as you may have heard all the buzz about quality updates. Its about the advertisers and the ability to target offers to the local market and the the local business. the rules that 80% click on organic or the more intelligent people click on the organic is just not true anymore. THe advertising in the sponsored ad area is actually becoming better quality than the organic results because more pople are clicking on them. Why.. Because of the organic search spammers are killing organic but placing the wrong businesses at the top of search.
More About why PPC is important. The message - I can put a strategic message in front of searchers that produces clicks and with the right budget factors i can put you above the organic results in the top 3 spots. This is not trivial it points to relevance, quality and you prominence in the local market. Then I take this searcher to a website that communicates the value proposition that the Ad emphasized. Then we back this up with the quality and values of you business and provide content to support that. We have a clear call to action and multiple ways for the customer to contact you. All forms of communication are tracked so that we can measure the response. This is a highly targeted customer from your target market, we have given them a call to action that they click on, we have taken them to a site designed to shorten the sale by providing many detail on how the purchase process works and we provide a clear form of communications.
We also measure the response. On your side we look at revenue from new sales and we have Return on investment. THIS IS SCALABLE! Now you are in control of your business.
So from the actual sales that we make and monitoring this traffic we can add to your Local SEO efforts to increase the quality of Organic Search results for your business.
At the end of the day ask any marketer this question... HOW MANY SALES AM I GOING TO RECEIVE. If they wont answer that questions then think twice.
Hint: I saw it today.. the organic results are going local on Google. I did a generic search for "granite countertops" and since I had a location set for my computer I saw local results in the organic listings, Not google places listings actual organic results.